A message to parents

Your child loves K-pop.
We take that seriously.

Keens Academy is a structured online K-pop training program built by the same team behind Keens Seoul — the academy where aespa, Girls' Generation, EXO, and RIIZE were trained. It's safe, it's in English, and it's built for serious learners at every level.

Online only  ·  English language  ·  Cancel anytime

25+ Years at SM Entertainment
#1 K-pop academy in Seoul
12+ Working K-pop trainers
100% Online & English language

Founded by

Jae Shim

Former SM Entertainment Director  ·  Founder, Keens Seoul

Jae spent 25+ years at SM Entertainment — the team behind Girls' Generation, EXO, SHINee, Red Velvet, aespa, and RIIZE. He built Keens Seoul in the same district where K-pop's biggest acts train today, 5 minutes from SM Entertainment HQ. He's seen exactly what separates the artists who make it from the ones who don't — and he built this program to make that knowledge accessible to every serious learner, wherever they are.

25+ Years at SM Entertainment
#1 Seoul training academy
7+ Major artist groups trained
Jae Shim — Former SM Entertainment Director, Founder of Keens Seoul
Seoul, Korea 5 min from SM Entertainment

The instruction team

Taught by the people
behind the artists.

Every instructor in Keens Academy has worked inside a real Seoul agency. They teach the same methods used in professional K-pop training — not generic dance or music content.

Yoon Hwan — RIIZE Performance Director

Yoon Hwan

RIIZE Performance Director · RIIZE choreography creator

Min-jung

Min-jung

BlackPink debut trainer · aespa world tour director

Jin Star

Jin Star

RIIZE trainer · NCT & Pentagon performance coach

Joo-hee

Joo-hee

SM trainer · Queendom 2 · Road to Kingship

Jae-in

Jae-in

SM trainer · aespa basics coach

Jae Shim — Training Director

Jae Shim

Founder · Former SM Entertainment Director

What your child gets

Structured training.
Real feedback.

The Keen to Train program is built around the same training cycle used at Seoul's professional academies — not a collection of tutorials.

🎬

On-Demand Video Curriculum

Lessons across dance fundamentals, vocal technique, and stage performance — organised by skill level. New modules added each month.

📊

Monthly Evaluation

Once a month, a Keens instructor scores progress across key dimensions and sends a written assessment with an adjusted training focus. Structured exactly like a real agency check-in.

🤝

Trainee Community

A private community of serious learners at every level — to share practice clips, get peer feedback, and stay accountable.

🌍

English Language, Global Access

All lessons, feedback, and evaluations are in English. Train anywhere with a phone, tablet, or computer — no downloads required.

$99 /month
No lock-in · Cancel anytime · Full access from day one

Common questions from parents

We understand
you have questions.

Keens Academy welcomes students of all skill levels. Young learners under 18 train with parental consent. If you have questions about your child's specific age and readiness, please reach out — we're happy to talk through it.

Keens Academy is fully online — there's no in-person training, travel, or physical contact involved. All training happens through video lessons and written feedback. Instructors are credentialed professionals with real Seoul agency experience. The program focuses on vocal technique, dance fundamentals, and stage presence.

They work through on-demand video lessons organised by skill level, practice choreography or vocal drills, and optionally participate in the community. We recommend 5–7 hours per week for meaningful progress — roughly an hour a day. The monthly evaluation gives them a written score and adjusted training focus for the next month.

All communication is in English. Monthly evaluations are delivered as written reports — scores across key dimensions and a personalised training focus for the month ahead. Community interactions happen inside a private, moderated Circle community. There is no live video coaching in the standard program.

If your child cancels within 7 days of the first charge and hasn't accessed more than 20% of the content, they're eligible for a full refund. After that window, cancellation stops future billing but the current period is non-refundable. Contact us directly if you have a specific situation — we handle things case by case.

Yes. No lock-in, no cancellation penalty, no back-and-forth. Cancel before the next billing date and there are no further charges. Access continues until the end of the paid period.

No. The curriculum starts from fundamentals and is organised by skill level. The monthly evaluation assesses where they are and adjusts the training plan accordingly. Whether they've been dancing for years or are just starting, the program meets them where they are.

Keens Academy is the online training program built by the same team behind Keens Seoul — Seoul's #1 K-pop training organisation. Our curriculum, evaluation criteria, and training philosophy are directly adapted from the methods used there. Jae Shim, who spent 25+ years at SM Entertainment, founded both Keens Seoul and Keens Academy.

Get in touch

Talk to us
before they start.

We're happy to answer any questions — about the curriculum, the instructors, the refund policy, or anything else. Reach out directly and a Keens coach will respond within one business day.

We typically respond within 1 business day.